Academic Medicine Online — Abstracts: Watkins and Kimberly 79 (5): 432
Internal medicine residents and faculty reported low levels of knowledge about physician-pharmaceutical industry relationships. Some consensus about educational components existed, but optimal educational formats remain uncertain. A six-hour curriculum to address this complex, emotionally charged topic was developed, implemented, and evaluated.
This study confirms what is (for some) self-evident: marketing works … and unless you really THINK about the marketing … the real agenda will be overlooked.
