Health-IT World reports that:
A group housed at Duke University's Fuqua School of Business is moving ahead with an effort to build awareness of health information technology among consumers and then develop an IT infrastructure that would allow patients to create their own electronic medical record (EMR).
The project, called the Health Data Exchange, is being spearheaded by Brian Baum, former chief marketing officer at Cap Gemini Ernst & Young. Baum said he has for many years discussed ways to make health technology a winning business proposition with Kevin Schulman, a doctor who directs Fuqua's Health Sector Management program.
I couldn't find much on the Fuqua website. It's a good idea … but I'm not sure the vendors will embrace it. We'll see.
