CDC promotes campaign to prevent antimicrobial resistance in healthcare settings

The CDC is beginning this campain in a continued attempt to curb antimicrobial resisntance.  Looks like a good project .. but I always wonder if these sort of outreach efforts are effective.  We did one here in Albany a few years ago, and it seemed like the folks who we needed to reach were never listening .. and those who were already "believers" were all ears.   ?how do we change the practices of the physicians who aren't paying attention to this issue?

This handout from the CDC gives parents a good understanding of otitis media with effusion, and is part of the CDC's campain as well.